After looking at several different company logos, I decided upon using Subway Sandwiches to develop. I decided this as the present logo appealed with its suggestion of graffiti in the arrows at either end – this is a classic graffiti motif. My idea is to create a new logo in the form of a subway train with the carriages represented by ‘sub’ sandwiches, perhaps with wheels made from pepperoni or salami, windows represented by slices of cheese, passengers by olives and graffiti formed from the tomato and brown sauces they use, as well as mustard, relish and pickle, etc. The logo itself can be developed into a more classical graffiti style, ‘blockbuster’ comes to mind as it is more easily legible than many other styles. An idea I’ve had is to have this sandwich train going into an underground tunnel formed from a human mouth taking a bite from it, reminiscent of the way a parent persuades a child to eat – ‘here comes the choo-choo train, open the tunnel.’
Other companies logos I considered include Sony, EA Games, and Steam, an online games retailer and gaming community. Having looked at these other companies, I found that they didn’t inspire as much as Subway did; nothing came to mind as strongly as the idea of an underground train made from sandwich ingredients.
The existing logo for Subway only reflects the idea of a subway train system by hinting at graffiti, as mentioned above. However, the logo and company name on their own do not immediately suggest that the business sells food – they could just as easily sell sub-woofer speakers for cars, for example. I think that my concept of forming a logo from food will immediately inform a potential customer that food is what they sell.
I’m planning on sourcing my images by buying some bread rolls and using food items from my house to take photographs of, as well as sourcing images of trains and train tunnels from the internet. I could also go down to the train station to take photographs and capture sounds of trains. I could manipulate the photographs I take using, for example, the liquefy tool in Photoshop to fit a picture of a train to fit a roll, or vice-versa. I could also make the image almost entirely by forming the train, graffiti and surroundings from food, attached together with sauces, cocktail sticks, etc, and then photographing them. This will tie in well with my research as the logo has to represent a company that sells food.
During this research process, I have found that my ideas have developed and grown from the original concept I had. An example of this is the idea of forming the logo from condiments.
For my website, I'm planning on using photographs of the train station. One idea I've had is to make the home page out of a photograph of the signs and information boards from the station and photoshopping them so I can change the original text, and replace it with the links to the different pages of the site. Examples of the links could include where the ingredients are sourced from, what products are available and how much they cost, any special offers and locations of the shops.
For my website, I'm planning on using photographs of the train station. One idea I've had is to make the home page out of a photograph of the signs and information boards from the station and photoshopping them so I can change the original text, and replace it with the links to the different pages of the site. Examples of the links could include where the ingredients are sourced from, what products are available and how much they cost, any special offers and locations of the shops.
I like this logo as it clearly shows their product - burgers, represented by the lettering being sandwiched between two buns.
This logo is self-explanatory it clearly shows an apple..
The sphere suggests the planet earth, and the colours used are similar to the Olympic rings. This suggests a global idea, fitting for a global telecommunications company.
This is quite a well-known brand logo. The lettering and the shape of the bottle are easily recognisable.
Here is another example of a globe representing the whole world connected together. It also makes use of the famous Playstation buttons.
The Colonel is easily recognisable, and the red and white colouring stands out.
The 'Golden Arches' are instantly recognisable on their own around the world.
The colours in this logo draw the eye, and suggest that the console has bright colours in the games. It also makes you think about light reflecting off a CD, and this was the first console to use CDs to store the games on.
This logo again is a sphere used by a telecommunications company, and has a stylised representation of both the letters 'e' and 's'.
This logo is round, which keeps it self-contained, and the unusual green, white and black colouring makes it stand out.
The piston arm clearly calls to mind the workings of a steam train.
Today (11/11/2010) I went to the train station and took some photographs to use for my website and to use for my logo. I'm planning on taking some more photos, of graffiti in and around Plymouth, and shooting some video and recording some sound for the website.
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