Tuesday 8 March 2011
Wednesday 16 February 2011
Evaluation
For my project I had to re-design an existing company's website, i chose to design the Subway website and logo. After researching around twenty companies' logos I chose Subway because I was inspired by subway trains and their stations. This depth of research I did allowed my to gain a good grasp of corporate colour schemes and logo identification, and is something I shall certainly do again in future. The idea was to make trains from pictures of Subway's sandwiches, using photography I took myself at the local train station for the backgrounds and the wheels on the trains.
The programmes I have used are Photoshop for cutting out the images I chose, Flash to animate my banner, and Dreamweaver to create my site. I used Photoshop as it the best program for this kind of activity. Flash is easy and effective to create animations, and Dreamweaver is a standard program for websites, and all three programs are compatible with each other.
I feel that I succeeded in cutting out all of my images very cleanly, and I'm pleased with the way the components have gone together so effectively. The animation is smooth and professional looking; I'm especially pleased with how the last carriage is my own logo for the company. I based the logo on the research I have done on graffiti and created it using a combination of different styles and fonts. I am also pleased with the page I designed for the food menu, I think the yellow and green scheme echoes the company's present colour scheme, but I have given it my own twist by using a fade and adding yellow boxes to contain the sandwich images. I have again used a graffiti style font to continue the theme. This has all worked together to give a strong visual impact that people can immediately relate to. The research I did into fonts showed me that there are a lot of graffiti based ones to choose from, and I also used photoshopped images of real graffiti to form a test logo, though I chose not to use this as it lacked visual cohesion.
I will use the programs again for future projects, but I will also take my own photographs again as I got the images I wanted, and it made the project more personal to me. I found the mind-maps to be useful in generating my themes and ideas, and also for clarifying what it was I wanted to achieve. The site plan I developed was useful as well, and gave me a framework to follow.
I used a graffiti theme as it is often seen in underground stations, on the trains themselves, and around towns and cities in general. It is a relatively new form of art, created by young people who feel they have no other way of expressing themselves. It started in America, as did Subway, a fact they show in their present advertising by the use of American voice actors, so this forms a link in the minds of customers.
I would have liked to have bought and taken photographs of the sandwiches myself as that would have given me full control over the lighting and positioning of them. It would have been good if I could have reached a subway station to take photographs.
My final evaluation of this project is that I am generally pleased with the work I have done as it is cohesive and works well, both artistically and as a website.
The programmes I have used are Photoshop for cutting out the images I chose, Flash to animate my banner, and Dreamweaver to create my site. I used Photoshop as it the best program for this kind of activity. Flash is easy and effective to create animations, and Dreamweaver is a standard program for websites, and all three programs are compatible with each other.
I feel that I succeeded in cutting out all of my images very cleanly, and I'm pleased with the way the components have gone together so effectively. The animation is smooth and professional looking; I'm especially pleased with how the last carriage is my own logo for the company. I based the logo on the research I have done on graffiti and created it using a combination of different styles and fonts. I am also pleased with the page I designed for the food menu, I think the yellow and green scheme echoes the company's present colour scheme, but I have given it my own twist by using a fade and adding yellow boxes to contain the sandwich images. I have again used a graffiti style font to continue the theme. This has all worked together to give a strong visual impact that people can immediately relate to. The research I did into fonts showed me that there are a lot of graffiti based ones to choose from, and I also used photoshopped images of real graffiti to form a test logo, though I chose not to use this as it lacked visual cohesion.
I will use the programs again for future projects, but I will also take my own photographs again as I got the images I wanted, and it made the project more personal to me. I found the mind-maps to be useful in generating my themes and ideas, and also for clarifying what it was I wanted to achieve. The site plan I developed was useful as well, and gave me a framework to follow.
I used a graffiti theme as it is often seen in underground stations, on the trains themselves, and around towns and cities in general. It is a relatively new form of art, created by young people who feel they have no other way of expressing themselves. It started in America, as did Subway, a fact they show in their present advertising by the use of American voice actors, so this forms a link in the minds of customers.
I would have liked to have bought and taken photographs of the sandwiches myself as that would have given me full control over the lighting and positioning of them. It would have been good if I could have reached a subway station to take photographs.
My final evaluation of this project is that I am generally pleased with the work I have done as it is cohesive and works well, both artistically and as a website.
Monday 14 February 2011
Catchphrase
Today i had to find the meaning of my name and try to arrange the letters in my name to represent its meaning. i couldn't find a way to represent the meaning of my name but instead i made this:
Afterwards my group had to make a visualisation of a saying or proverb like the TV quiz show Catchprase. our saying was "A stitch in time saves 9".
Then we had to solve lateral thinking puzzles like Arranging matches into boxes, changing the direction of the matches to point down and to join 9 dots together without using more the 4 lines.
Afterwards my group had to make a visualisation of a saying or proverb like the TV quiz show Catchprase. our saying was "A stitch in time saves 9".
Then we had to solve lateral thinking puzzles like Arranging matches into boxes, changing the direction of the matches to point down and to join 9 dots together without using more the 4 lines.
Thursday 10 February 2011
Edgar Wright Research
For my research i am looking at film director Edgar Wright, who is famous for films like Shawn of the Dead and Hot Fuzz. He attended Bournemouth Arts College. Edgar's first film with a theatrical release was "A Fistful of Fingers" which started his career into television. It wasn't until he Directed the TV series "Spaced" which got him recognized in the UK, it was also what got actor Simon Pegg started on his Career.
After the success of Spaced, Edgar Directed his first feature film "Shawn of the Dead" which was written by both Wright and Pegg. the film was highly acclaimed internationally, after the success of Shawn of the Dead, Edgar went on to Direct Hot Fuzz which again starred Simon Pegg and Nick Frost. After Hot Fuzz, Wright was asked by Quentin Tarantino and Robert Rodriguez to direct a faux trailer Don't for the film Grindhouse.
Early in Wright's film career he used a Super 8 camera, then after winning a Comic Relief film contest he used a Video 8 camera. For "A fistful of fingers" he was using a 16mm camera.
http://www.edgarwrighthere.com/
http://www.edgarwrighthere.com/about/
http://www.imdb.com/name/nm0942367/
http://en.wikipedia.org/wiki/Edgar_Wright
http://www.youtube.com/watch?v=NSNZFb5Qh5M
After the success of Spaced, Edgar Directed his first feature film "Shawn of the Dead" which was written by both Wright and Pegg. the film was highly acclaimed internationally, after the success of Shawn of the Dead, Edgar went on to Direct Hot Fuzz which again starred Simon Pegg and Nick Frost. After Hot Fuzz, Wright was asked by Quentin Tarantino and Robert Rodriguez to direct a faux trailer Don't for the film Grindhouse.
Early in Wright's film career he used a Super 8 camera, then after winning a Comic Relief film contest he used a Video 8 camera. For "A fistful of fingers" he was using a 16mm camera.
http://www.edgarwrighthere.com/
http://www.edgarwrighthere.com/about/
http://www.imdb.com/name/nm0942367/
http://en.wikipedia.org/wiki/Edgar_Wright
http://www.youtube.com/watch?v=NSNZFb5Qh5M
Tuesday 8 February 2011
3D text
Today we made rendered 3D text in photoshop. First i had to use the text tool to type a word out, next i had to use the gradient tool to make the background. I then merged the layers together and made a 3d layer. I used the 3d tools to position the background and text to my liking, i then had to add light and reflections, and finally i had to render it and add colour.
Wednesday 2 February 2011
Links
http://jameskitcher2.blogspot.com/2011/01/experimentation.html
http://jameskitcher2.blogspot.com/2010/11/good-and-bad-website-design.html
http://jameskitcher2.blogspot.com/2010/11/fonts.html
http://jameskitcher2.blogspot.com/2010/11/logos.html
http://jameskitcher2.blogspot.com/2011/01/preperation.html
http://jameskitcher2.blogspot.com/2010/11/good-and-bad-website-design.html
http://jameskitcher2.blogspot.com/2010/11/fonts.html
http://jameskitcher2.blogspot.com/2010/11/logos.html
http://jameskitcher2.blogspot.com/2011/01/preperation.html
Timeline
4th - 5th century: Greek and Chinese philosophers describe the basics for the camera and optics
1664 - 1666: A discovery by Isaac Newton reveals that white light is made up of different.
1794 : The first panorama invented by Robert barker which paved the way for the movie house.
1840: Alexander Wolcott gains first American patent for his camera.
1841: William Henry Talbot patents the Calotype process which helps to make copies.
1851: Frederick Scott Archer invents the Collodon process which images only require 2 to 3 seconds of light exposure.
1859: The sutton panoramic camera patented.
1871: Richard Leach Maddox invents the gelatin dry plate silver bromide process, negatives no longer had to be processed immediately.
1888: George East man patents Kodak roll-film Camera.
1898: Reverend Hannibal Goodwin patents celluloid film.
1900: The Brownie is the first mass-marketed camera.
1927: The modern flash bulb is invented by General Electric.
1941: Eastman Kodak introduces Kodacolor film.
1948: Eastman markets the Polaroid camera.
1960: EG&G devolopes underwater cameras for the US Navy.
1963: Polaroid introduces color film.
1968: Photos taken of the earth from the moon.
1977: George Eastman and Edwin Land are inducted into National inventors hall of fame.
1978: Konica introduces point-and-shoot auto-focus camera.
1980: Sony demonstrates first consumer camcorder.
1985: Pixar introduces digital imaging processor.
1990: Kodak announces Photo CD as a digital storage medium. Photoshop released.
1992: Photo CD released.
2000: Camera Phone released in Japan.
2004: Kodak ends production of film Cameras.
http://inventors.about.com/od/pstartinventions/a/Photography.htm
http://photo.net/history/timeline
1664 - 1666: A discovery by Isaac Newton reveals that white light is made up of different.
1794 : The first panorama invented by Robert barker which paved the way for the movie house.
1840: Alexander Wolcott gains first American patent for his camera.
1841: William Henry Talbot patents the Calotype process which helps to make copies.
1851: Frederick Scott Archer invents the Collodon process which images only require 2 to 3 seconds of light exposure.
1859: The sutton panoramic camera patented.
1871: Richard Leach Maddox invents the gelatin dry plate silver bromide process, negatives no longer had to be processed immediately.
1888: George East man patents Kodak roll-film Camera.
1898: Reverend Hannibal Goodwin patents celluloid film.
1900: The Brownie is the first mass-marketed camera.
1927: The modern flash bulb is invented by General Electric.
1941: Eastman Kodak introduces Kodacolor film.
1948: Eastman markets the Polaroid camera.
1960: EG&G devolopes underwater cameras for the US Navy.
1963: Polaroid introduces color film.
1968: Photos taken of the earth from the moon.
1977: George Eastman and Edwin Land are inducted into National inventors hall of fame.
1978: Konica introduces point-and-shoot auto-focus camera.
1980: Sony demonstrates first consumer camcorder.
1985: Pixar introduces digital imaging processor.
1990: Kodak announces Photo CD as a digital storage medium. Photoshop released.
1992: Photo CD released.
2000: Camera Phone released in Japan.
2004: Kodak ends production of film Cameras.
http://inventors.about.com/od/pstartinventions/a/Photography.htm
http://photo.net/history/timeline
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